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TECH RETREAT CONFERENCE PROGRAM (SUBJECT TO CHANGE)

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TR_2016_PROGRAM-MONDAY

11:00 am – 7:30 pm Registration Open

1:00 pm – 6:00 pm ATSC Seminar: ATSC 3.0: Content Creation and Distribution

2:00 pm – 7:00 pm Charles Poynton Seminar: Practical Aspects of HDR: Implementation and Deployment

TR_2016_PROGRAM-TUESDAY

7:30 am – 6:30 pm Registration Open

9:00 am – 4:45 pm HPA Supersession – Snowflake Workflows are Turning into Distribution Snowstorms!: Distribution Snowstorms

4:45 pm – 8:00 pm Innovation Zone with Cocktails (dedicated demo time)
Academy of Motion Picture Arts and Sciences, Adobe, arvato Systems, Aspera, an IBM Company, Avid Technology, Black Box, Blackmagic Design, Canon U.S.A. Inc., Cinnafilm Inc., CODEX, Coherent Video Systems, COLORFRONT, Cube-Tec North America LLC, Dell, Deluxe, Dolby, DVEO division of Computer Modules, Inc., EIZO Inc., Elemental Technologies, Ericsson, FilmLight, Fraunhofer, GIC, GLOOKAST, Grass Valley, GRAYMETA, Guntermann & Drunck GmbH, HGST, IHSE USA, Image Essence LLC, intoPIX, MTI Film, NexGuard, a Civolution Company, OWC, Panasonic, Pebble Beach Systems, Premiere Digital, Quantum Data, Qube Cinema, Qumulo, Rohde & Schwarz, Ross Video, Scality, Sohonet, Sony Electronics, Inc., SpectraCal, SSIMWave Inc., Technicolor, TEKTRONIX INC, Telestream, Teradek, The Studio-B&H, Thinklogical

TR_2016_PROGRAM-WEDNESDAY

6:30 am – 7:30 pm Registration Open

7:30 am – 8:30 am Breakfast Roundtables

1. Taking AIM at File Specs, Clyde Smith, Fox consultant
2. Mezzanine Compression, Jed Deame, Coherent Video
3. Virtualized Channel Playout, Peter Wharton, BroadStream
4. Display Interfaces, Peter Putman, Kramer Electronics Technology Consultant
5. Component-Based File Delivery, Geoff Bloder, Premiere Digital Services
6. SDI vs. IP Costs, Peter Wilson, HDDC
7. File-Based QC: the Importance of a Reference Player, Lynn Yeazel, Tektronix
8. Long-Term Archiving with ACES and IMF, Wolfgang Ruppel, RheinMain University
9. Live Streaming Quality of Experience, Anthony Magliocco, EMTM
10. QoE ABR: Stream Full Quality at Half Bandwidth, Matthew Rehrer, Telestream
11. DPP: How Customers & Suppliers Shape Change Together, Mark Harrison, DPP
12. What Are Likely HDR/WCG Processing Errors? Norm Hurst, SRI
13. Ultra-Low-Latency Cloud Services: Changing the Game, Glen Sakata, MediAnswers
14. Scaling for Data Explosion, Jeff Greenwald, HGST
15. Life in a Hybrid Facility: SDI & IP Plant, Karl Kuhn & Steve Holmes, Tektronix
16. HDR: What We Have Learned So Far, Henry Gu, GIC
17. IP: Coming Soon to a Studio Near You, Robert Erickson, Grass Valley
18. Broadcast in a 5G World, Mark Aitken, Sinclair Broadcast Group
19. 4K Workflow on a 2K Infrastructure, Michael Rowny, Pixspan
20. Tone and Colour Mapping for HDR, Charles Poynton
21. IMF Creation and Implementation for Servicing, Larry McQuaide, Deluxe Media
22. Edit Management & Collaboration with Adobe Premiere, Eivind Sandstrand, Arvato Systems
23. ITU-R Recommendation on HDR, Craig Todd, Dolby Laboratories
24. C-PAD: Content Preparation and Delivery Forum, Jerry Pierce
25. HDR and Creative Intent, Greg Ciaccio, VIZN

8:30 am – 7:30 pm Innovation Zone open for appointments.

See program below for dedicated Innovation Zone hours

8:30 am – 8:45 am Breathe

8:45 am – 8:55 am Welcome – Leon Silverman, HPA

8:55 am – 9:15 am Introduction & Technology Year in Review – Mark Schubin
Moving-image sensors that operate without frame rates?  The whole world’s data archived for millennia in the space of a case of wine?  It’s been quite a year!

9:15 am – 10:00 am Washington Update – Jim Burger, Thompson Coburn LLP

10:00 am – 10:30 am DPP and NABA - Mark Harrison, DPP and Clyde Smith, FOX

10:30 am – 10:45 am Refreshment Break

10:45 am – 11:15 am Virtual Reality panel
Perhaps nothing is so hyped this year as virtual reality. But just how real is it? In this panel, composed of hands-on professionals in VFX and 3D, we learn about actual VR projects and how they were made, as well as discuss the technology obstacles and production challenges.
Moderator: Debra Kaufman
Philip Lelyveld, VR/AR Initiative, USC Entertainment Technology Center
Steve Schklair, 3ality/Technica
Stuart English, Nokia

11:15 am – 11:45 am Deep Space Exploration: Technology Challenges for Motion Imagery Acquisition and Distribution -
Rodney Grubbs, NASA
NASA is now making preliminary plans for deep space human exploration, likely starting with development of a presence at a Lagrange point, and then, after sorties to the Moon or asteroids, embarking on a crewed mission to Mars or one its moons. NASA and its international partners would of course want to virtually take everyone on Earth along for the ride. But the space environment presents many challenges for the use of commercial motion-image technologies—radiation, operation in a vacuum, and extreme temperatures being just the obvious ones. And then there’s getting the imagery from Mars to the public.

11:45 am – 12:15 pm Big Data, Big Dollars for Post in an OTT World -
How clients in Over the Top TV distribution are creating a large demand for “big data” that is created in film & TV production.  The Post production process is key for “conforming” the data the same way a post facility conforms movies for deliverables.  The licensing of the metadata will become as valuable as the licensing of the moving image itself with the correct license model.  Production needs to shift from seeing the collection and management of data as a cost and instead view data already being collected as a potential new revenue stream.
Steve Wong, Siemens, and Christy King, Media Tech Consultant

12:15 pm – 2:13 pm Lunch (dedicated Innovation Zone time)

2:13 pm – 2:15 pm Quiz answer & announcements

2:15 pm – 3:15 pm Broadcasters Panel
Moderator: Matthew Goldman, Ericsson
Bob Seidel, CBS
Rich Friedel, FOX
Skip Pizzi, NAB
Mario Vecchi, PBS
Mark Aitken, Sinclair Broadcast Group

3:15 pm – 3:45 pm CES Review – Peter Putman, Kramer Electronics Technology Consultant

3:45 pm – 4:00 pm Refreshment Break

4:00 pm – 4:30 pm The Enemy You Know -
Ted Harrington, Independent Security Evaluators

4:30 pm – 5:00 pm Blame Canada, or How Research from the Mid-1960s Is Screwing Up Our Pictures Today -
Bill Miller, Miltag Media Technology

5:00 pm – 5:30 pm Bouncing Light: Reflections on Past and Future Cinema Screen Technology -
Pete Ludé and David Coleman, RealD

5:30 pm – 6:00 pm Creative Frame Rates: the Past, Present, and Future of Cinema
Jonathan Erland, Pickfair Institute

6:00 pm – 6:15 pm What Just Happened? A Review of the Day by Jerry Pierce & Leon Silverman

6:15 pm – 7:30 pm Innovation Zone Open (dedicated demo time)

7:30 pm – 9:30 pm  Welcome Dinner

TR_2016_PROGRAM-THURSDAY

6:30 am – 6:15 pm Registration Open

7:30 am – 8:30 am  Breakfast Roundtables

1. Washington Update follow-up, Jim Burger, Thomson Coburn
2. Taking AIM at File Specs, Clyde Smith, Fox consultant
3. More than Engagement: Ideas for Empowering Your Audience, Peter Wharton, BroadStream
4. OLED Display Update, Peter Putman, Kramer Electronics Technology Consultant
5. Motion Imagery Capture and Distribution in Deep Space, Rodney Grubbs, NASA
6. File-Based QC: the Importance of a Reference Player, Lynn Yeazel, Tektronix
7. The Great HTML5 Media Migration, John Pallett, Google Chrome Media
8. Live Streaming Quality of Experience, Anthony Magliocco, EMTM
9. Managing Complex Content Production Workflows, Janet Lafleur, Quantum
10. DPP: How Customers & Suppliers Shape Change Together, Mark Harrison, DPP
11. What Are Likely HDR/WCG Processing Errors? Norm Hurst, SRI
12. Syncing Playout & Control on the Web, Glen Sakata, MediAnswers
13. Tape Backup Dangers, Brad Meyer, HGST
14. HDR: What Knobs Should (or Will) Be Presented to Consumers? Charles Poynton
15. Life in a Hybrid Facility: SDI & IP Plant, Karl Kuhn & Steve Holmes, Tektronix
16. Better Pixels: the HDR Experience, Andy Manidis, Deluxe Media Services
17. Virtualized Media Processing: Can I Start Today? Robert Erickson, Grass Valley
18. Broadcast in a 5G World, Mark Aitken, Sinclair Broadcast Group
19. IP vs. SDI, Jim DeFilippis, TMS Consulting
20. Isn’t it Time to STOP using the Term: New Media? Stan Moote, IABM
21. What Is HPA Doing About Big Data? Josef Marc, GrayMeta
22. The Gamut Remapping Mess, Joel Barsotti & Stacey Spears, SpectraCal
23. AMIA: The State of Preservation, Andrea Kalas, Association of Moving Image Archivists
24. Constant Intensity Color, Jaclyn Pytlarz, Dolby Laboratories
25. SMPTE-DCP Coming in April! Jerry Pierce
26. Securing Digital Views for WIP Content, Steven Sabonjohn, OnPrem

8:30 am – Noon Innovation Zone open for appointments.

See program below for dedicated Innovation Zone hours

8:30 am – 8:43 am Breathe

8:43 am – 8:45 am Quiz answer & announcements

8:45 am – 9:45 am Star Wars: The Force Awakens - Ben Rosenblatt
The co-producer of the box-office record-breaking movie talks about the making of Star Wars: The Force Awakens and how Bad Robot, Lucasfilm, and Disney finished this iconic film shot on film and finished in film, 2D, 3D, IMAX 3D, Dolby Vision EDR 2D, and Dolby Vision EDR 3D and mixed for 7.1, Atmos, and IMAX, made under the tightest security controls of any film in history.

9:45 am – 1:05 pm HDR Power Session – coordinated by Annie Chang, Disney
No, this isn’t a session on how much power is consumed by a High Dynamic Range TV, but this morning session will cover several burning topics in regards to HDR in a very short amount of time. First, we’ll have a short primer on HDR to level set and then dive into five different panels/groups of presentations about the following topics:
- HDR Production Workflow: What do we need to know on-set to create HDR content?
- HDR Post-Production Workflow: Post and mastering for HDR
- HLG and PQ: Why can’t acronyms get along?  Or can they?
- HDR Consumer Displays and Environment
- Other Deep Thoughts on HDR: to generate even more questions

9:45 am – 9:55 am HDR Primer – Marco Solorio, OneRiver Media

9:55 am – 10:35 am HDR Production Panel
Moderator: Mark Weingartner, Visual Effects Director of Photography
Steven Poster, ASC, Director of Photography
Bill Bennett, ASC, Director of Photography
Alex Carr, Digital Imaging Technician/Software Developer
Larry Thorpe, Senior Fellow, Professional Engineering & Solutions, Imaging Technologies and Communications Group, Canon USA

10:35 am – 10:50 am Refreshment Break

10:50 am – 11:35 am HDR Post-Production Workflow Panel
Moderator: Ron Prince, BSC
Chris Clark, Netflix
Joachim Zell, EFILM Deluxe
Larry Field, ArsenalFX Color
William Feightner, Colorfront
Joshua Pines, Technicolor
Bill Baggelaar, Sony Pictures Entertainment

11:35 am – 12:07 pm HLG & PQ
Moderator: Annie Chang, Disney
Jim Houston, Starwatcher Digital
Klaus Weber, Grass Valley
Hugo Gaggioni, Sony Electronics
Michael Smith, Wavelet
Peter Wilson, HDDC
Jack Holm, Tarkus Imaging

12:07 pm – 12:35 pm HDR Consumer Displays and Environment

12:07 pm – 12:17 pm HDR: What Knobs Should (or Will) Be Presented to Consumers?
Masayuki Sugawara, NEC, and Charles Poynton

12:17 pm – 12:20 pm Ambient Lighting and Reflections – Mark Schubin

12:20 pm – 12:25 pm Display Interfaces – Pete Putman, Kramer Electronics Technology Consultant

12:25 pm – 12:35 pm UHD Premium: What Is It, and Why Should I Care? – Michael Zink, Warner Bros.

12:35 pm – 1:05 pm Other Deep Thoughts About HDR

12:35 pm – 12:45 pm How Many Nits Is Color Bars? – Norm Hurst, SRI

12:45 pm – 12:55 pm Versatile Color Space for HDR and WCG Signals - Jaclyn Pytlarz, Dolby

12:55 pm -   1:05 pm Forget About White Point – George Joblove

1:05 pm – 2:58 pm Lunch and Final Innovation Zone Time (dedicated demo time)

2:58 pm – 3:00 pm Quiz answer & announcements

3:00 pm – 4:00 pm Remote Live Production:  Boom, Bust, or Big Changes for the Future?
The challenges and changes in all areas of remote production including mobile trucks, fly packs, and remote “at home” productions have garnered a great deal of attention recently. Expect interesting and relevant dialogue from industry leaders.
Moderator: Mark Chiolis, Grass Valley
George Hoover, NEP
Philip Garvin, Mobile TV Group
Brad Sexton, Live Mobile Group
Joe Wire, Bexel Global
Michael Harabin, Pac-12 Networks

4:00 pm – 5:00 pm Your Guide to Next-Gen Cloud Workflows -
The Entertainment Technology Center at USC is hosting the industry’s discussion about tools and production cloud implementation. This panel features a number of specific technologies and technologists enabling practical production work in the cloud and an example of a project that was set to understand some of the technologies and challenges.
Moderator: Erik Weaver, Entertainment Technology Center, USC
Jeff Greenwald, HGST
Rashid Desai, Avid
Joshua Kolden, Studio Pyxis

5:00 pm – 5:15 pm Refreshment Break – Ice Cream brought to you by Alt Systems

5:15 pm – 5:45 pm A Candid Review of the Industry Transition to IP Infrastructure
A discussion of the rationale, opportunities, remaining challenges, and timing of the media industry’s transition to IP technology infrastructures.  The audience will benefit from informed perspectives from both technology suppliers and customers.  Specific panel topics will include expectations of reliability, sustainable pricing models, and objective measures of benefit.
Moderator: Josh Stinehour, Devoncroft Partners
Co-Moderator: Melanie Crandall, Red Lorry Yellow Lorry
Steve Reynolds, Imagine Communications
Paul Briscoe, Consultant
Brad Cheney, Fox Sports

5:45 pm – 6:45 pm ACES 1.0 – 1 year later
ACES Version 1.0 was released to the Industry in December, 2014 and introduced at the 2015 Technology Retreat. A lot has happened in the 12 months since it was released, and this session will cover ACES infrastructure development, real-world ACES adoption experiences in on-set, VFX, digital intermediate and archiving applications for motion picture and television production, as well as new ACES standardization work underway at SMPTE.
Andy Maltz, Science & Technology Council, Academy of Motion Picture Arts & Sciences
Paul Geffre, Light Iron
Thomas True, NVIDIA
Bill Baggelaar, Sony Pictures Entertainment
Jeroen Schulte, Industrial Light & Magic

6:45 pm – 7:00 pm Building a Digital Super Highway with Access & Permission via Software -
Jenny Fulle and Josh Grow, The Creative-Cartel

7:00 pm – 7:15 pm What Just Happened? A Review of the Day by Jerry Pierce & Leon Silverman

TR_2016_PROGRAM-FRIDAY

7:00 am – noon Registration Open

7:30 am – 8:30 am Breakfast Roundtables

1. Taking AIM at File Specs, Clyde Smith, Fox consultant
2. 8th-Annual Steve Lampen Asks Questions of Merrill Weiss
3. HDR Interoperability, Peter Wilson, HDDC
4. Codecs: What Should We Do—HEVC, VP9? Mike Keeler, Vanguard Video
5. DPP: How Customers & Suppliers Shape Change Together, Mark Harrison, DPP
6. What Are Likely HDR/WCG Processing Errors? Norm Hurst, SRI
7. Isn’t it Time to STOP using the Term: New Media? Stan Moote, IABM
8. 4K, 8K, HDR, etc.: Getting ROI, Terence Curren, Alpha Dogs
9. How Will IP Rock Your World? Ask Me, Robert Erickson, Grass Valley
10. The Many Flavors of HDR, Jim DeFilippis, TMS Consulting
11. Display Adjustment in Perceptually Linear Space, Masayuki Sugawara, NEC
12. Speaking of Speckle: Recent Advancements in Measurement, Rick Posch, CR Media
13. What Is HPA Doing About Big Data? Josef Marc, GrayMeta
14. Alliance for IP Media Solutions: AIMS for Interoperability, Sara Kudrle, Grass Valley
15. Constant Intensity Color, Jaclyn Pytlarz, Dolby Laboratories
16. HPA, HPA Tech Retreat UK, SMPTE: Making Us Better, Jerry Pierce

8:30 am –   8:43 am Breathe

8:43 am – 8:45 am Quiz answer & announcements

8:45 am – 9:15 am SMPTE Update – Barbara Lange, SMPTE

9:15 am – 9:45 am Post-Production Technology by Disney Research – Aljosa Smolic, Disney Research Zurich
An overview of the activities of Disney Research Zurich in post-production technology for cinema and television with an emphasis on recent achievements in HDR and WCG

9:45 am – 10:00 am Advanced Image Sensors – Larry Thorpe, Canon

10:00 am – 10:15 am Super-Resolution by Iterative Analysis – Richard Welsh, Sundog Tools

10:15 am – 10:30 am Refreshment Break (load up on treats before the post-retreat treat)

10:30 am – 10:45 am Under-Field Sports Mics – Ken Hunold, Dolby

10:45 am – 11:00 am Timed Text at Netflix – Rohit Puri, Netflix
How do we deal with (a) a range of supported source formats, (b) ingestion and conversion processing of timed text sources for delivery to Netflix service, and (c) Netflix activity in the standardization of timed text formats (W3C TTML, W3C webVTT, W3C IMSC)? A roadmap will be presented.

11:00 am – 11:30 am Making Time Code Count to 120 – Patrick Waddell, Waddell Broadcast Engineering Consulting

11:30 am – Noon Cable and Connector Choices for 4K 12 GHz Video – Steve Lampen, Belden

                                    OFFICIAL END OF 2016 HPA TECH RETREAT                                   

Noon – 12:50 pm Post-Retreat Treat
Crossing the Border: In 1877, eight descriptions of what we would call television appeared on both sides of the Atlantic, and there’s never been a year since then without television descriptions.  Before 1877, however, there were none.  What happened?  It involved a surgeon who called himself “wildman,” a reporter’s wild speculation, and the first artificial eyelid.  Mark Schubin promises to show actual video!