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Tech Retreat Conference Program (subject to change)


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Special Limited-Engagement Demos (separate from the other demos):

RealD Ultimate Screen Demo – Desert Vista A – Agave
Monday, February 9, 12:00 noon – 8:00 pm
Tuesday, February 10, 8:00 am – 8:30 pm

Christie 3P 2D Laser Projection System – same room as the main program
Tuesday, February 10, 4:45 pm – 8:30 pm

PROGRAM-2015-MONDAY

11:00 – 6:30 pm Registration Open

noon – 8:00 pm Limited-Engagement RealD Ultimate Screen Demo in Desert Vista Room A

1:00 pm – 6:00 pm Charles Poynton course:
Physics, Optics, and Electronics of Image Sensors

PROGRAM-2015-TUESDAY

7:30 am – 6:30 pm Registration Open

8:00 am – 8:30 pm Limited-Engagement RealD Ultimate Screen Demo in Desert Vista Room A

9:00 am – 4:40 pm HPA Supersession – Shift Happens: Not Your Father’s Post

4:45 pm – 8:30 pm Limited-Engagement Christie 3P 2D Laser Projection Demo in the Same Room

4:45 pm – 8:00 pm Demos & Cocktails (dedicated demo time):
Adobe, Alliance Integrated Technology, AlterMedia, Aperi, Archimedia Technology, Aspera, Aveco, Avid, Blackmagic Design, Bright Technologies, Canon, Christie Digital Systems, Cinedeck, Cinnafilm, Cinova Media, Civolution, Colorfront, DigitalGlue, Digital Vision, DivX, Dolby, EIZO, Elemental Technologies, Entertainment Technology Center at USC (ETC), Ericsson, FilmLight, FOX, Fraunhofer, GIC, Grass Valley, Guntermann & Drunck, HELIOS Software, Hitachi Kokusai, Image Essence, JVC, MACOM, MediaSilo, MTI Film, Panasonic System Communications, Prime Focus Technologies, Quantum Data, Qube Cinema, RealD, Rohde & Schwarz, Screen Subtitling Systems Ltd, Siemens Convergence Creators, Snell, Sohonet, Sony Electronics, Sony Media Cloud Services, SpectraCal, Tektronix, Telestream, Teradek, The Studio-B&H, Vanguard Video, VidCheck, VIZRT, Wavelet Beam, Wohler Technologies

PROGRAM-2015-WEDNESDAY

6:30 am – 7:30 pm Registration Open

7:30 am – 8:30 am Breakfast Roundtables

1. 4K: What to Know and Measure, Lynn Yeazel, Tektronix
2. Net Neutrality: One Year Later, Josh Rizzo, Hula Post
3. Challenges from AVC to HEVC Delivery, Eric Grab, DivX
4. JTFFFMI: More than Just a Catchy Name? Chris Lennon, MediAnswers
5. Impact and Timing of the Cloud, Chris West, Sea Street
6. Virtual Reality: Where Are You? Anthony Magliocco, EMTM
7. Virtualization of Facilities, Simon Eldridge, SDVI
8. Impact of Object Storage on Archives, Hossein ZiaShakeri, Spectra Logic
9. 10 GbE File Server Enables Editing on Server, Tom Hallinan, HELIOS Software
10. Making Archives Central to Production Workflow, Jesse Adams, Editshare
11. Should All Content Be Shot in 4K120? Lance Maurer, Cinnafilm
12. Live HD/UHD Delivery via the Cloud, Vincent Maza, Aspera
13. Immersive Audio, Robert Bleidt, Fraunhofer DMT
14. Creative Impact of LUTS & Transforms on Color Grading, Peter Postma, FilmLight
15. Next Generation Display Interfaces: Smaller, Faster, Denser, Pete Putman, ROAM Consulting
16. Challenges with and Options for Moving Media to the Cloud, Ian Hamilton, Signiant
17. The Software Defined Media Infrastructure, Al Kovalick, Media Systems Consulting
18. Judder, Strobing, and Frame Rate, Tony Davis, Tessive
19. Easy Photorealism with Physically Based Rendering, Ankit Patel, NVIDIA
20. The Matter of Metamers: Do Metamers Matter? Rick Posch, CR Media Technologies
21. Content and Cyber Security, Frank Artes and Kari Grubin, NSS Labs
22. Affordable, Full-Quality Alexa 65 Workflows, Michael Rowny, Pixspan
23. HDR: How High? Matt Cowan, Entertainment Technology Consultants
24. Getting to Know the New HPA/SMPTE Relationship, Barbara Lange & Peter Wharton, SMPTE
25. New Adobe/Open Drives Gone Girl Workflow, Jeff Brue, Open Drives & Van Bedient, Adobe
26. Laser Projection for Cinema: Why, When, and How Much? Don Shaw, Christie
27. Realtime Remote Collaboration without the CAPEX? We’ve Got That, Ben Roeder, Sohonet
28. Shift’n Time: Now You See It, Now You Don’t, Sara Kudrle, Grass Valley
29. Leveraging the Cloud for Localization, Geoff Bloder, T3Media
30. Broadcast Graphics, Isaac Hersly & David Jorba, Vizrt
31. More Money Now with VOD Dynamic Ads, John Pallett & Larry Goodman, Telestream
32. Faster QC with Lower Cost, Henry Gu, GIC

8:30 am – 7:30 pm Demo Room Open for appointments. See program below for dedicated Demo Room Hours

8:30 am – 8:45 am Breathe

8:45 am – 8:55 am Welcome – Leon Silverman, HPA

8:55 am – 9:15 am Introduction & Technology Year in Review – Mark Schubin

9:15 am – 10:00 am Washington Update – Jim Burger, Thompson Coburn LLP

10:00 am – 10:45 am UHD Content Protection: a View from All Sides of the Ecosystem
Moderator: Rusti Baker, ARM
Wendy Aylsworth, Warner Bros.
Helena Handschuh, Secure Content Storage Association Security Working Group
Heather Field, FOX
Carolina Lavatelli, Internet of Trust

10:45 am – 11:00 am Refreshment Break

11:00 am – 11:30 am Stop Trying to Help: Making the Living Room Safe for Content
Chris Armbrust, Marin Digital
Geoff Tully

11:30 am – Noon Integer and Fractional Frame Rates: Pros, Cons, & Help Desks
Bruce Devlin, Dalet & John Pallett, Telestream

Noon – 1:58 pm Lunch (dedicated demo time)

1:58 pm – 2:00 pm Quiz answer & announcements

2:00 pm – 3:00 pm Broadcasters Panel
Moderator: Matthew Goldman, Ericsson
Maxime Caron, Radio Canada/CBC
Bob Seidel, CBS
Rich Friedel, FOX
Skip Pizzi, NAB
Mario Vecchi, PBS
Mark Aitken, Sinclair Broadcast Group
(more panelists to be announced)

3:00 pm – 3:30 pm CES Review – Peter Putman, ROAM Consulting

3:30 pm – 3:45 pm Refreshment Break

3:45 pm – 4:15 pm From Smartphones to Cinema: Personalized & Immersive Sound
Jeff Riedmiller, Dolby Laboratories

4:15 pm – 5:45 pm Next Generation Cinema: New Technologies and Techniques and What They Mean for Filmmakers
Extended Color Gamut: What Do Artists Need? (includes laser-projected demo) -
Matt Cowan, Entertainment Technology Consultants &
Jan Frölich, Stuttgart Media University
Contemplating the Expanding Canvas:
Pairing the Mathematics of Motion and Frame Rate with Artistic Vision -
Bill Bennett, ASC and Tony Davis, Tessive
Laser Projection and Higher Dynamic Range – Pete Ludé, RealD
Next-Generation Cinema Technology Test Material -
Dave Stump & Garrett Smith, Working Group on Test Materials, AMPAS
Beyond the Screen – Frank Tees, Moving Image Technologies
Suspending Disbelief: When and How to Use New Tools and Techniques
Moderator: David Geffner, ICG Magazine
Steven Poster, ASC, International Cinematographers Guild
Michael Goi, ASC

5:45 pm – 6:00 pm 120fps High Frame Rate Production, a Universal Production Format?
Jim DeFilippis, TMS Consultancy

6:00 pm – 6:15 pm What Just Happened? – A Review of the Day by Jerry Pierce & Leon Silverman

6:00 pm – 7:30 pm Demo Room Open (dedicated demo time)

7:30 pm – 9:30 pm Welcome Dinner

PROGRAM-2015-THURSDAY

7:00 am – 6:15 pm Registration Open

7:30 am – 8:30 am Breakfast Roundtables

1. Washington Update follow-up, Jim Burger, Thomson Coburn
2. 4K: What to Know and Measure, Lynn Yeazel, Tektronix
3. The Never Ending Workflow, Josh Rizzo, Hula Post
4. Time Shift ‘n: Not Just a PVR Anymore, Sara Kudrle, Grass Valley
5. Virtual Reality: Where Are You? Anthony Magliocco, EMTM
6. Virtualization of Facilities, Simon Eldridge, SDVI
7. Impact of Object Storage on Archives, Hossein ZiaShakeri, Spectra Logic
8. The Cloud: Media & Entertainment, Harry Aine, SAN Solutions
9. DevOps in the Media Enterprise, David Potter, NTC
10. Private cloud for secure file sharing, Tom Hallinan, HELIOS Software
11. Making Archives Central to Production Workflow, Jesse Adams, Editshare
12. Should All Content Be Shot in 4K120? Lance Maurer, Cinnafilm
13. Live HD/UHD Delivery Via the Cloud, Vincent Maza, Aspera
14. Interactive Audio, Robert Bleidt, Fraunhofer DMT
15. Creative Impact of LUTS & Transforms on Color Grading, Peter Postma, FilmLight
16. Rec 2020 – Is it even possible? Joel Barsotti, SpectraCal
17. Next Generation Display Interfaces: Smaller, Faster, Denser, Pete Putman, ROAM Consulting
18. Challenges with and Options for Moving Media to the Cloud, Ian Hamilton, Signiant
19. The Software Defined Media Infrastructure, Al Kovalick, Media Systems Consulting
20. TransMedia: The Future of a Single Idea, Randall P. Dark, Agile Media
21. Judder, Strobing, and Frame Rate, Tony Davis, Tessive
22. Content and Cyber Security, Frank Artes & Kari Grubin, NSS Labs
23. NVIDIA: How Can We Make Products & Services Better? John Ison and Ankit Patel
24. Can Post Drive Social Media, Stan Moote, IABM
25. Securing RAW and Master Content from Camera through Final, Keith Hogan, Pixspan
26. Protecting the Look from Set through Delivery, Greg Ciaccio, Modern VideoFilm
27. Extended Color Gamut: What Do We Need? Matt Cowan, Entertainment Technology Consultants
28. Getting to Know the New HPA/SMPTE Relationship, Barbara Lange & Peter Wharton, SMPTE
29. 4K and IMF Tools, Henry Gu, GIC
30. Fractional Frame Rates: the Good, the Bad, & the Ugly, Simon Adler & Bruce Devlin, Dalet
31. Dead Pixels: When to Find, When to Fix, Kevin Manbeck, MTI Film
32. Building a Cloud Archive Without Disrupting Your Workflow, Alex Grossman, Quantum
33. Laser Projection for Cinema: Why, When, and How Much? Don Shaw, Christie

8:30 am – noon Demo Room Open for appointments. See program below for dedicated Demo Room Hours

8:30 am – 8:43 am Breathe

8:43 am – 8:45 am Quiz answer & announcements

8:45 am – 10:30 am Understanding the New Acquisition
Sensor-Lens Options for 4K Acquisition – Mark Schubin
Solar Activity and Lit/Stuck/Dead Pixels – Joel Ordesky, Court Five Productions
Design Challenges of Long-Range Zoom Lenses for 4K S35 Digital Cameras -
Larry Thorpe, Canon
Video/D-Cinema Camera/Sensor Noise – Charles Poynton
Role of Non-Linear Coding of the Television Image -
Masayuki Sugawara, NHK Science and Technology Research Laboratories
4K, HDR, and Imagers – Peter Centen, Grass Valley

10:30 am – 10:45 am Refreshment Break

10:45 am – 10:55 am Do You See What I See? – Josh Pines, Technicolor

10:55 am – 12:15 pm From Snowflakes to Standards: Maintaining Creative Intent in Evolutionary Times
ACES Version 1.0 – Andy Maltz, AMPAS
Why Grading Colorspace Matters – Peter Postma, FilmLight
The 101 on Implementing ACES 1.0
Moderator: Carolyn Giardina, The Hollywood Reporter
Bill Baggelaar, Sony Pictures Entertainment
Bobby Maruvada – Digital Imaging Technician and Colorist
Theo van de Sande, ASC, Director of Photography

12:15 pm – 2:13 pm Lunch and Final Demo Room Time (dedicated demo time)

12:15 pm – 1:15 pm Women in Post Luncheon – Desert Vista D

2:13 pm – 2:15 pm Quiz answer & announcements

2:15 pm – 2:45 pm Drones for Dummies – Tom Hallman, Pictorvision

2:45 pm – 3:30 pm DPP and IMF panel
Moderator: Debra Kaufman, industry analyst
Sieg Heep, Modern VideoFilm
Bruce Devlin, Dalet
John Hurst, CineCert
Stan Moote, IABM

3:30 pm – 3:45 pm Refreshment Break

3:45 pm – 4:30 pm Not Your Mama’s Post
Moderator: Kari Grubin, NSS Labs
Patricia Keighley, IMAX
Christy King, Levels Beyond
Loren Nielsen, Entertainment Technology Consultants

4:30 pm – 5:30 pm Cloud Demystified: Understanding the Coming Transformation from File- to Network- Based Workflows
Moderator: Erik Weaver, Entertainment Technology Center, USC
Guillaume Aubuchon, DigitalFilm Tree
Joshua Kolden, Studio Pyxis
Christine Thomas, Dolby Laboratories

5:30 pm – 6:00 pm IP or Not IP: What Is the Question?
Eric Pohl, National TeleConsultants

6:00 pm – 6:15 pm What Just Happened? – A Review of the Day by Jerry Pierce & Leon Silverman

6:15 pm – 9:00 pm On Your Own

9:00 pm – 11:00 pm Social event, Vue Bar & Grill, Indian Wells Country Club (next to the Hyatt)

PROGRAM-2015-FRIDAY

7:00 am – noon Registration Open

7:30 am – 8:30 am Breakfast Roundtables
1. What Is Security Anyway? Josh Rizzo, Hula Post
2. Next-Gen Video Supply Chain: Camera to Display, Eric Grab, DivX
3. Next-Gen Image and Sound: Bang for the Bit, Jerry Pierce
4. File-based QC: It Isn’t Getting Any Easier, Anthony Magliocco, EMTM
5. Impact of Object Storage on Archives, Hossein ZiaShakeri, Spectra Logic
6. The Cloud: Media & Entertainment, Harry Aine, SAN Solutions
7. Universal File Server for Win/Mac/Web clients, Tom Hallinan, HELIOS Software
8. 120-fps: a Universal Production Format? Jim DeFilippis, TMS Consultancy
9. JTFFFMI: More than Just a Catchy Name? Chris Lennon, MediAnswers
10. OETF: Gift from CRT; Still Valid? Masayuki Sugawara, NHK STRL
11. Content and Cyber Security, Frank Artes & Kari Grubin, NSS Labs
12. Fractional Frame Rates: the Good, the Bad, & the Ugly, Simon Adler & Bruce Devlin, Dalet
13. Dead Pixels: When to Find, When to Fix, Kevin Manbeck, MTI Film
14. 7th-Annual Steve Lampen Asks Questions of Merrill Weiss
15. Big When You Need It to Be: Flexible Media Storage Solutions, Ben Roeder, Sohonet
16. Shift’n Time Again: More IP, SDN, 4K and Compression, Sara Kudrle, Grass Valley
17. Leveraging the Cloud for Localization, Geoff Bloder, T3Media
18. Scanning (1843) & Light-to-Electric (1873): The Two Most-Important TV Concepts? Mark Schubin
19. Media Asset Management, Isaac Hersly, Vizrt
20. Automating Mindless Editing, John Pallett & Larry Goodman, Telestream
21. Radically Simple Media Management, Sam Bogoch, Axle
22. Trust but Verified: Creating a Virtuous Content Delivery Ecosystem, Ken Rudman, Civolution
23. Future Planning: the Next-Gen SMPTE Engineer, Anne Brooker-Grogan, SMPTE CBK Committee
24. The Ultimate UHD System, Joe Kane

8:30 am – 8:43 am Breathe

8:43 am – 8:45 am Quiz answer & announcements

8:45 am – 9:15 am SMPTE Update - Barbara Lange, SMPTE, & Leon Silverman, HPA

9:15 am – 9:30 am AXF: Now a Standard – Merrill Weiss, Merrill Weiss Group

9:30 am – 9:45 am Enhancing the Creative Palette while Preserving the Intent from Camera to Consumer -
Robin Atkins, Dolby Laboratories

9:45 am – 10:00 am MPEG-H and Immersive Sound – Robert Bleidt, Fraunhofer DMT

10:00 am – 10:15 am Lightfield Capture and Post Update – Siegfried Foessel, Fraunhofer IIS

10:15 am – 10:30 am Refreshment Break (load up for the post-retreat treats)

10:30 am – 11:00 am Automated QC for Files panel
Moderator: Mike Christmann, Flying Eye
Henry Gu, GIC
Chad Rounsavall, Nexidia
Howard Twine, VidCheck

11:00 am – 11:15 am Image Analysis for Enhanced Quality – Dirk Hildebrandt, Wavelet Beam

11:15 am – 11:30 am Video Optimization – Geoff Tully, Beamr

11:30 am – 11:45 am Automatic Content Recognition – Dang Van Tran, Samsung

11:45 am – noon Utilizing Fingerprinting Technology for Shot Matching: Benefits & Challenges -
Mike Witte, Vobile & Steve Klevatt, Warner Bros. MPI

noon – 12:15 pm Tomorrow’s Ethernet: 25, 50, 100 Gbps? Warren Belkin, Arista

12:15 pm – 12:30 pm A Really-Big Announcement – Steve Lampen, Belden

END OF 2015 HPA TECH RETREAT

12:30 – 1:00-ish pm Post-Retreat Treat
Silver Linings: How the Great Depression Led to Cloud Computing -
Rich Welsh, Sundog Tools