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Tech Retreat Conference Program (subject to change)


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TR_2014_PROGRAM-MONDAY

11:00 – 6:30 pm Registration Open

1:00 pm – 7:00 pm Charles Poynton and John Watkinson Course:
Physics, Psychophysics, and Vision for Advanced Motion Imaging

TR_2014_PROGRAM-TUESDAY

7:30 am – 6:30 pm Registration Open

9:00 am – 4:10 pm HPA Supersession:
The New Normal is Anything But – How Digital Technology From Creation to Consumption Impacts Everything

4:30 pm – 8:00 pm Demos & Cocktails (dedicated demo time):
Adobe, Advantage Video Systems, Arista Networks, Aspera, Attend, Aveco, Avere Systems, Avid Technology, Beamr, Blackmagic Design, Cache-A, CacheIO, Canon, CineCert, Cinedeck, Cinnafilm, Cisco, Codex, Colorfront, DAX, Daystrom, DDD USA, DigitalFilm Tree, Dolby Laboratories, DYVI, Elemental Technologies, Empress Media Asset Management, EVS, Facilis Technology, FilmLight Digital Film Technology, Fortium Technologies, FOX, Fusion-io, GIC, Grass Valley, Image Essence, Image Matters, intoPIX, Junger Audio, LumaForge, MTI Film, NUGEN Audio, NVIDIA, OmniTek, Panasonic, Piksel, ProMAX Systems, QSC Audio Products, Quantum, Quantum Data, Rohde & Schwarz (DVS), Screen Subtitling Systems, Snell, Sohonet, Sony Electronics, SpectraCal, T3Media, Take 1 Transcription, Tektronix, Telestream, Tessive, Thinkological, TransFOUNDRY (a Daystrom company), Vidcheck, Zadara Storage

TR_2014_PROGRAM-WEDNESDAY

6:30 am – 7:30 pm Registration Open

7:30 am – 8:30 am Breakfast Roundtables
1. “Too Many Files, Not Enough QC Eyeballs,” L. Yeazel, Tektronix, & A. Magliocco, EMTM
2. “4K = Four Times the Measurement Opportunities,” Karl Kuhn, Tektronix
3. “Solving Media’s Identity Crisis,” Chris Lennon, MediAnswers
4. “High Quality Imagery for Modern Deliveries,” Lance Maurer, Cinnafilm
5. “Video IP Transport for Production,” Chuck Meyer, Miranda
6. “Moving to the All-IT Media Facility,” Al Kovalick, Media Systems Consulting
7. “New 3D Screen: Efficiency, Uniformity, Texture, Stereo Contrast, Despeckle,” Gary Sharp, RealD
8. “Unscripted Workflow: Cuts and Collaboration,” Jennifer Goldstein Barnes, DAX
9. “Standardizing Production Metadata,” Eliot Mack, Lightcraft Technology
10. “Quantum Dots vs. OLEDs: Who Wins?” Pete Putman, ROAM Consulting
11. “Object Storage Archives to LTFS,” Hossein ZiaShakeri, Spectra Logic
12. “Automating Media Optimization without Sacrificing Image Quality,” Sharon Carmel, Beamr
13. “Deliver 4K’s Potential with Limited Bandwidth,” Eli Lubitch, Beamr
14. “Practicals & ROI for Auto QC & Auto Correction of Files,” Thomas Dove, VidCheck
15. “Cloud-Enabled Workflows: What Works, What Doesn’t,” David Peto & Mark Overington, Aframe
16. “LTO and LTFS for Interchange and Delivery,” Tom Goldberg, Cache-A
17. “Collaborative and Remote Editing Workflows,” Ken Brady, Turner & Michael Coleman, Adobe
18. “Workflow Coherence: The Now-Achievable Grail,” JD Vandenberghe, MTI Film
19. “Next-Gen Options for Massive Storage Needs,” Noam Shendar, Zadara Storage
20. “Should ITU-R Revise BT.709/2020 to Specify EOTF Instead of OETF?” Craig Todd, Dolby
21. “Automated Dustbusting and Restoration of B&W Film,” Dave Cavena, Image Trends
22. “Short, Mid, & Long Term Data Protection Strategies,” Nate Cooper, ProMAX Systems
23. “The Petabyte Impact: Media Management for 4K+ Workflows,” Jess Hartmann, ProMAX Systems
24. “Net Neutrality: Ruling Implications,” Josh Rizzo, Slate Media Group
25. “Performance and System Requirements for a Reference Display,” Tim Galian, Canon
26. “Discussion of Canon’s New Wide Color Gamut Choices in C500,” Larry Thorpe, Canon
27. “ACESProxy: Thoughts on System Implementation,” Joe Bogacz, Canon
28. “Private & Public Cloud Storage for Active Archive and Media Workflows,” Danny Seitz, Avere
29. “AXF: The Future of Interchange & Interoperability for Archives,” Merrill Weiss & Karl Paulsen
30. “Observer Metamerism Failure: Should We Care?” Matt Cowan, ETC
31. “Digital Intermediates and Masters in the Cloud,” Michael Rowny, Pixspan
32. “NAS & Cloud Storage for Active Archive and Media Workflows,” D. Seitz & J. Thompson, Avere
33. “IPTV: Technology & Market Barriers,” Alan Wolk, Piksel

8:30 am – 7:30 pm Demo Room Open for appointments. See program below for dedicated Demo Room Hours

8:30 am – 8:45 am Breathe

8:45 am – 8:55 am Welcome – Leon Silverman, HPA

8:55 am – 9:15 am Introduction & Technology Year in Review – Mark Schubin

9:15 am – 10:00 am Washington Update – Jim Burger, Thompson Coburn LLP

10:00 am – 10:45 am Do They Like Me, Really Like Me? -
In today’s rapidly evolving content landscape, entertainment companies are scrambling to understand how consumption of their product is changing. Customers are evolving to a content everywhere model on connected devices that can provide usage patterns and preferences. There are more sources than ever to extract this information that can be used to drive more responsive content development. Many companies offer solutions for social listening and analytics on customer likes, dislikes and overall conversation volume for media products.
Moderator: Steve Poehlein, HP Enterprise Services
Kurt Kyle, SAP
Jeff Caldwell, HP
Christy King, Ultimate Fighting Championship Franchise
Paul Mears, Nielsen

10:45 am – 11:00 am Refreshment Break

11:00 am – 11:30 am Premium Content Processing at YouTube: Yes, Really – Anil Kokaram and Doug Stallard, YouTube/Google

11:30 am – Noon How Mobile Applications Are Enhancing the Fan Experience at Sporting Park Stadium -
James Stellpflug, EVS

Noon – 1:58 pm Lunch (dedicated demo time)

1:58 pm – 2:00 pm Quiz answer & announcements

2:00 pm – 3:00 pm Broadcasters Panel
Moderator: Matthew Goldman, Ericsson
Anthony Caruso, CBC
Robert Seidel, CBS
Dave Siegler, Cox Media Group
Richard Friedel, FOX
Eric Wolf, PBS
Mark Aitken, Sinclair Broadcast Group

3:00 pm – 3:30 pm Next-Generation Digital Broadcasting: What Really Matters? – Andy Setos, Blackstar Engineering, and Jim DeFilippis, TMS Consulting

3:30 pm – 3:45 pm Refreshment Break

3:45 pm – 4:15 pm CES Review – Peter Putman, ROAM Consulting

4:15 pm – 4:45 pm “It Slices! It Dices!” New Display Connections – Peter Putman, ROAM Consulting

4:45 pm – 5:45 pm LIPA Laserama
Laser Illuminated projectors will enable superb images for cinema. But what does this mean for mastering and distribution? While this new class of projector can be designed to replicate the status quo with Xenon light sources, lasers make much more possible. This session will explain the results of using laser illumination on color gamut, speckle, metamerism, brightness, and power efficiency – with consideration of the trade-offs involved.
Pete Ludé, Mission Rock Digital
Bill Beck, BTM Consulting
Matt Cowan, Entertainment Technology Consultants

5:45 pm – 6:00 pm What Just Happened? – A Review of the Day by Jerry Pierce & Leon Silverman

6:00 pm – 7:30 pm Demo Room Open (dedicated demo time)

7:30 pm – 9:30 pm Welcome Dinner

TR_2014_PROGRAM-THURSDAY

7:00 am – 6:15 pm Registration Open

7:30 am – 8:30 am Breakfast Roundtables

1. “Too Many Files, Not Enough QC Eyeballs,” L. Yeazel, Tektronix, & A. Magliocco, EMTM
2. “On-Set Workflows: Faster, Better, Cheaper,” S. Poster, ASC, M. Chambliss & J. Gollish, ICG
3. “4K = Four Times the Measurement Opportunities,” Karl Kuhn, Tektronix
4. “Solving Media’s Identity Crisis,” Chris Lennon, MediAnswers
5. “High Quality Imagery for Modern Deliveries,” Lance Maurer, Cinnafilm
6. “Washington Update Follow-Up,” Jim Burger, Thompson Coburn
7. “OpenStack/Cloud-Based Post,” Ramy Katrib & Guillaume Aubuchon, DigitalFilm Tree
8. “Moving to the All-IT Media Facility,” Al Kovalick, Media Systems Consulting
9. “New 3D Screen: Efficiency, Uniformity, Texture, Stereo Contrast, Despeckle,” Gary Sharp, RealD
10. “Mobile Review and Approval Tools,” Patrick Macdonald, DAX
11. “Next-Generation Display Interfaces: the Conversation Continues,” Pete Putman, ROAM Consulting
12. “Object Storage Archives to LTFS,” Hossein ZiaShakeri, Spectra Logic
13. “Automating Media Optimization without Sacrificing Image Quality,” Sharon Carmel, Beamr
14. “Perceptual Re-Encoding for H.264 to Achieve HEVC Quality,” Dror Gill, Beamr
15. “Practicals & ROI for Auto QC & Auto Correction of Files,” Thomas Dove, VidCheck
16. “4K: Is 12G SDI a Panacea or Placeholder?” Peter Wharton & Sara Kudrle, Miranda
17. “Cloud-Enabled Workflows: What Works, What Doesn’t,” David Peto & Mark Overington, Aframe
18. “’Loudness Implementation: Lessons Learned & New Directions,” Paul Tapper, NUGEN Audio
19. “Metadata as a Deliverable: Just Another Media Asset?” Mark Lemmons, T3Media
20. “Workflow Coherence: the Now-Achievable Grail,” JD Vandenberghe, MTI Film
21. “Should ITU-R Add 119.88 as a Frame Rate to BT.2020?” Craig Todd, Dolby Laboratories
22. “Automated Dustbusting and Restoration of B&W Film,” Dave Cavena, Image Trends
23. “Short, Mid, & Long Term Data Protection Strategies,” Nate Cooper, ProMAX Systems
24. “The Petabyte Impact: Media Management for 4K+ Workflows,” Jess Hartmann, ProMAX Systems
25. “The Evolution of Production,” Josh Rizzo, Slate Media Group
26. “Production/Post in the Cloud: Are We Ready Yet?” Chuck Buelow & Anoop Thomas, Empress MAM
27. “Performance and System Requirements for a Reference Display,” Tim Galian, Canon
28. “Discussion of Canon’s New Wide Color Gamut Choices in C500,” Larry Thorpe, Canon
29. “ACESProxy: Thoughts on System Implementation,” Joe Bogacz, Canon
30. “Private & Public Cloud Storage for Active Archive and Media Workflows,” Danny Seitz, Avere
31. “Simplifying Real Time Editing of Live Production Assets,” Van Bedient, Adobe & David Pinkel, EVS
32. “Deep Color Encoding: 12-bit Equivalent with Just 8 Bits,” Shawn Kelly, Panamorph/Folded Space
33. “To Go or Not to Go IP,” Nicholas Pinks, BBC
34. “3D Display LUTs: Are They Necessary? Should They Be Avoided?” Charles Poynton

8:30 am – Through Lunch Demo Room Open for appointments. See program below for dedicated Demo Room Hours

8:30 am – 8:43 am Breathe

8:43 am – 8:45 am Quiz answer & announcements

8:45 am – 10:15 am Professional Networked Media
Broadcasters and other media professionals are considering moving their live media streams from SDI & AES to Ethernet to enhance flexibility of their plant, to simplify cabling, to tap economies of scale of the enterprise networking industry, and to ease a move to a multi-resolution future that may include UHDTV. Many challenges in this effort remain, but this panel includes people who have done real-world live networked-media projects.
Moderator: Thomas Edwards, Fox
Al Kovalick, Media Systems Consulting
Jan Eveleens, Axon
Peter Chave, Cisco
Nicholas Pinks, BBC Research & Development
Eric Fankhauser, Evertz
Steven Lampen, Belden

10:15 am – 10:30 am Refreshment Break

10:30 am – Noon Better Pixels: Best Bang for the Buck?
Like stereoscopic 3D before it, so-called “4K” spatial resolution has been at hot topic at professional and consumer trade shows. Higher frame rates have also been widely discussed. But is it possible that “better pixels” (higher dynamic range and color volume) might be better than either more spatial pixels or faster pixels? Or might some forms of “better pixels” actually cause problems on formerly low-brightness cinema screens?
Moderator: Pat Griffis, Dolby
Higher Resolution, Higher Frame Rate, and Better Pixels in Context – Mark Schubin
Overview of Real-World Brightness – Pat Griffis, Dolby
Color Volume and Quantization Errors – Robin Atkins, Dolby
Cinema Motion Effects Based on Brightness and Dynamic Range – Matt Cowan, ETC
Image Dynamic Range in TV Applications – Masayuki Sugawara, NHK Research Labs
Better Pixels in VFX and Cinematography -  Bill Taylor ASC, VES

Noon – 1:58 pm Lunch and Final Demo Room Time (dedicated demo time)

1:58 pm – 2:00 pm Quiz answer & announcements

2:00 pm – 3:30 pm Virtual/Distributed Post
More powerful computing, cheaper storage and other technologies have enabled a range of on-location services once relegated to the post production facility. In this panel, we examine how to define distributed or virtual post, what its current limits are, and what technologies need to advance to improve its reach. The panel will also examine how other new trends in the industry (4K, HFR, ACES) impact virtual post and whether the brick and-mortar post house will become obsolete.
Moderator: Debra Kaufman, Creative Cow
Jennifer Goldstein Barnes, DAX
David Peto, Aframe
Thomas True, NVIDIA
Guillaume Aubuchon, DigitalFilm Tree
Rich Welsh, Sundog Media Toolkit
Bill Feightner, Colorfront

3:30 pm – 3:45 pm Refreshment Break

3:45 pm – 4:30 pm Breaking the Model
Technology is at the heart of explosions of creativity in every aspect of the entertainment industry. Even words like film, television, post-production, production, archiving are being re-defined. This positive disruptive force challenges all of us to be clever, agile, and constant problem solvers. This panel gathers experts in animation, games, archiving, and advanced technology to demonstrate and discuss this transformative time.
Moderator: Kari Grubin, NSS Labs
Wendy Aylsworth, Warner Bros. and SMPTE
Andrea Kalas, Paramount Pictures
Cynthia Slavens, Pixar Animation Studios
Karon Weber, Xbox

4:30 pm – 4:55 pm 360-degree 13k Using Only Archival Footage – Frédéric Lumiere, Lumiere Media

4:55 pm – 5:20 pm Too Much Geek Speak – Randall Dark, Randall Dark Productions

5:20 pm – 5:45 pm Accessing Encrypted Assets Directly in MacOS – Mathew Gilliat-Smith, Fortium Technologies

5:45 pm – 6:15 pm The Evolving Threat Landscape: Current Security Trends in the Entertainment Industry -
Steve Bono, Independent Security Evaluators

6:15 pm – 6:30 pm What Just Happened? – A Review of the Day by Jerry Pierce & Leon Silverman

6:30 pm – 9:00 pm On Your Own

9:00 pm – 11:00 pm Wine, Beer, and Discussion: Join HPA at the Indian Wells Golf Resort after your dinner on the final evening of the Tech Retreat. We’ll start out with some interesting topical discussions and see where they lead.

TR_2014_PROGRAM-FRIDAY

7:00 am – noon Registration Open

7:30 am – 8:30 am Breakfast Roundtables
1. “4K = Four Times the Measurement Opportunities,” Karl Kuhn, Tektronix
2. “Solving Media’s Identity Crisis,” Chris Lennon, MediAnswers
3. “Next-Gen Options for Massive Storage Needs,” Noam Shendar, Zadara Storage
4. “UHDTV Frame Rate: Which Is the Best for What Reason?” Masayuki Sugawara, NHK Laboratories
5. “Automating Media Optimization without Sacrificing Image Quality,” Sharon Carmel, Beamr
6. “Deliver 4K’s Potential with Limited Bandwidth,” Eli Lubitch, Beamr
7. “3Cs for Station Groups: Consolidation, Centralization, & Cloud-Casting,” Peter Wharton, Miranda
8. “LTO and LTFS for Interchange and Delivery,” Tom Goldberg, Cache-A
9. “Practicals & ROI for Auto QC & Auto Correction of Files,” Thomas Dove, VidCheck
10. “Automated Dustbusting and Restoration of B&W Film,” Dave Cavena, Image Trends
11. “How will Thunderbolt impact Networking?,” Jess Hartmann, ProMAX Systems
12. “Data Management between On-Set and Studio Locations?” Nate Cooper, ProMAX Systems
13. “10 GbE file Server Performance: Editing on a Server?” Tom Hallinan, Helios Software
14. “Annual Steve Lampen (Belden) Asks Questions of Merrill Weiss (MW Group)”
15. “IPTV: Technology & Market Barriers,” Alan Wolk, Piksel
16. “Digital Cinema Adventures: ISDCF and Beyond,” Jerry Pierce
17. “JPEG20000 as mezzanine and archiving format,” Jiri Matela

8:30 am – 8:43 am Breathe

8:43 am – 8:45 am Quiz answer & announcements

8:45 am – 9:10 am SMPTE Update – Peter Symes, SMPTE

9:10 am – 9:35 am NABA Report and Initiatives on File-Based Workflows and Watermarking -
Clyde Smith, Fox, and Thomas Bause Mason, NBC

9:35 am – 10:30 am MovieLabs Proposals for Standardizing Higher Dynamic Range and
Wider Color Gamut for Consumer Delivery
Last year, MovieLabs with its member studios developed the MovieLabs Specification for Next Generation Video for high dynamic range and full color gamut video distribution. This panel discusses some of the technologies that need to be standardized to realize the specification, including an HDR EOTF, mastering display metadata, and color differencing for XYZ. We also consider how other standards could build on these to address mastering workflows, additional consumer distribution use cases, and baseband video carriage.
Moderator: Jim Helman, MovieLabs
Scott Miller, Dolby
Arjun Ramamurthy, Fox
Stefan Luka, Disney
Howard Lukk, Disney

10:30 am – 10:45 am What’s Illegal Color/Colour? – Josh Pines, Technicolor and Charles Poynton

10:45 am – 11:00 am Refreshment Break (load up for the post-retreat treat)

11:00 am – 11:30 am Digital Imaging with LEDs: More than Meets the Eye – Mike Wagner, ARRI

11:30 am – noon Spectral Color as an Alternative to CIE 1931 – Gary Demos, Image Essence LLC

noon – 12:30 pm Dynamic Resolution: Why Static Resolution Is Not a Meaningful Metric for Motion Pictures -
John Watkinson

END OF 2014 HPA TECH RETREAT

12:30 – 1:00 pm Post-Retreat Treat: Is Nothing New?
Photographic stereoscopic 3D movies were patented in 1852. Global transmissions to theaters were described in 1877. Video journalists, home shopping, online courses? 1882. Sportscasts? 1884. Motion-platform simulators? Broadcast schedules? The 24-hour news cycle? Be amazed!
Mark Schubin, SchubinCafe.com